DL1961, a leading sustainable premium denim brand, debuts its 80’s-inspired Spring/Summer 2022 campaign featuring Swedish model Elsa Hosk. Like all DL1961 jeans, every single piece in the collection is sustainably made at the brand’s family- owned factory in Pakistan. The brand remains grounded in its earth-conscious values as the only vertically-integrated denim brand utilizing 98% recycled water, clean dyes, regenerative fibers, certified cotton, and reducing the need for harmful chemicals with state-of-the-art laser and Ozone technology.
DL1961 intentionally tapped 80’s-born model Elsa Hosk as the face of the campaign not only for her supermodel status, but also for her strong work ethic. DL1961’s Co-Founder and Chief Creative Officer, Sarah Ahmed, notes, “It’s undeniable why Elsa is a supermodel, a status reinforced the moment she steps in front of the camera. But that’s not the most striking thing about her. It is behind the scenes where Elsa’s beauty is truly revealed. She’s a team player, enthusiastic collaborator, and creative visionary. She puts her whole, authentic self into everything she does. From bringing pieces from her wardrobe to set, to keeping her family top of mind (and close by). She is a pleasure to work with at every step of the way.”
