1. Aimé Leon Dore Brings Greek Island Style to Summer ’24 Collection in Hydra
Aimé Leon Dore, under Teddy Santis‘s creative direction, has unveiled its Summer 2024 collection, capturing Greek island living’s essence. Following their first golf collection, the brand shifts to warm-weather attire inspired by Hydra’s serene landscapes. Shot on the picturesque island, the campaign highlights breezy, laid-back styles, including tank tops with motorsport-inspired graphics, wide-legged trousers, patterned drawstring pants, and textured sleeveless shirts. The collection also features bright button-downs, tailored trousers with unique illustrations, striped T-shirts under relaxed blazers, and breathable net jerseys. Loose-knit long-sleeves, pajama-style tops, and elevated sweatpants offer relaxed yet polished looks. Accessories like hats with classic Aimé iconography and spacious woven tote bags complement the outfits. Footwear includes New Balance silhouettes, Air Jordan 9s in “Powder Blue,” airy Taverna loafers, and slip-on leather sandals, emphasizing the beachside vibe. The first installment of Aimé Leon Dore’s Summer 2024 collection launches online and in stores on Friday, May 17, at 11 a.m. ET, bringing the effortless charm of Greek island style to fashion enthusiasts everywhere.
2. Fendi Launches Seven-Piece Fine Fragrance Collection
Fendi is launching a fine fragrance collection, featuring a seven-piece range created by perfumers Anne Flipo, Fanny Bal, and Quentin Bisch. The collection includes scents such as Perché No, with sandalwood and pink pepper, and La Baguette, inspired by the iconic Fendi bag, with iris and vanilla notes. Inspired by different members of the Fendi family and artistic director Kim Jones, the fragrances will be available in Fendi boutiques and on the brand’s e-commerce site starting June 20, priced at $330 each. This marks the first time Fendi fragrances will be sold in its own stores, enhancing the brand’s premium offerings.
3. Gap Teams Up with Dôen to Debut Exclusive Limited-Edition Collection
Gap is collaborating with California clothing label DÔEN on a new collection of women’s and kids’ apparel and accessories, launching on May 17. The collection merges Gap and DÔEN’s most loved essentials and California classics, celebrating individuality and timeless femininity. The 51-piece collection, rooted in denim and khaki, features matching sets, dresses, loungewear, and accessories with floral prints, eyelet, and flowy silhouettes. It includes styles for adults and matching prints for kids, toddlers, and babies, with prices ranging from $19.95 to $158. Mark Breitbard, President and CEO of Gap, highlights the partnership’s celebration of a feminine aesthetic and originality, while DÔEN’s founders, Margaret and Katherine Kleveland, express their excitement about reimagining their nostalgic, feminine designs through Gap’s iconic lens. The campaign, fronted by models Lily and Ruby Aldridge alongside 11-year-old twin sisters Levia and Zahar, captures playful sisterhood moments. Shot by Dan Martensen, the campaign showcases the beauty and power of self-expression through personal style. The Gap × DÔEN collection will be available globally from May 17 on gap.com and at select Gap stores.
4. Hugo Boss Announces Multi-Year Design Partnership with David Beckham
Hugo Boss has announced a multi-year global design collaboration with David Beckham for its BOSS brand, marking a significant first for BOSS Menswear. This strategic partnership will evolve the brand’s menswear collections with innovative and captivating designs that reflect both Beckham’s distinctive style and BOSS’s commitment to excellence. Beckham will be deeply involved in the design process, curating capsule and seasonal collections that blend his signature aesthetic with BOSS’s 24/7 premium lifestyle positioning. The collaboration will encompass both formal and casual menswear, with the first collection set to debut in Spring/Summer 2025. Additionally, Beckham will star in the brand’s global campaign for Fall/Winter 2024. Hugo Boss CEO Daniel Grieder praised Beckham as a global icon who embodies the values of the BOSS brand, while Beckham expressed his enthusiasm for the partnership, highlighting the creativity and ambition of the BOSS team. This collaboration promises to deliver impactful, globally appealing designs that will redefine BOSS Menswear.
